Social media moves fast, and users’ posts are getting shorter and shorter, more often just images without much text. Consider the following: 69% of social media posts about a brand, product, service or event do NOT contain the name of the subject being posted More and more images are being posted without text at all […]
A College Student’s Guide To LinkedIn
As the parent of an incoming college student, it’s time to start thinking about the future. Whether you’re in your last year of college or your first, thinking about graduate school or starting a career after four years, it’s important for students to start building their professional online presence. I’m not the only […]
Would You Give Up Your Passwords For Your Dream Home?
I’m a fan of those in the UK, especially when it comes to social media….they are usually a step or two ahead of us here in the US. However, I came across a new start up that I believe will never get off the ground floor. Tenant Assured is a UK startup that is […]
Can Social Media Target Potential Alcohol Issues in College Students?
A new research study sheds some light on how using social media content can be a predictor in issues with alcohol for college aged students. The Journal of Health Communication released the study results from the Taylor & Francis Group looking at the correlation between a college student’s social media postings related to alcohol use […]
Do You Look At a Job Candidate’s Product Reviews?
Hiring managers and HR departments use social media content as part of their employment screening, at least the majority seem to these days. When you think of social media monitoring for a potential new hire, it’s instinctive to first think of looking at a candidate’s LinkedIn and Facebook profiles. But what about product reviews? A […]