As of 2024, BeReal has over 100 million downloads globally, with about 25 million daily active users. The app initially gained popularity in France, where it was launched in 2019, but it has since expanded its user base, with the United States leading in downloads. BeReal’s unique approach of encouraging users to post unfiltered, real-time content has resonated with many, particularly younger audiences, with 98% of users being under 45 years old.
BeReal is a social media app that aims to provide a more authentic and less curated experience compared to other platforms. It was launched in 2020 by French developers Alexis Barreyat and Kévin Perreau. The app encourages users to post unfiltered, real-time photos to share a more genuine snapshot of their daily lives.
Heres how it works
- Daily Notification: Every day at a random time, all users receive a notification to take a photo within a two-minute window.
- Dual Camera Feature: The app uses both the front and back cameras simultaneously, capturing what you are doing and your reaction in real-time.
- No Edits or Filters: Users are encouraged to post photos without editing or applying filters, promoting authenticity.
- Limited Interaction: There are no likes, and interactions are minimal, which shifts the focus away from seeking approval or validation from others.
BeReal has grown popular, especially among younger audiences, because it contrasts with the highly polished content often seen on Instagram, TikTok, or Facebook
Be Real Search Options
BeReal doesn’t have a traditional search function like other social media platforms where you can easily find someone by their name or username. Instead, finding someone’s BeReal account requires a few specific methods:
- Friend Requests via Phone Contacts: BeReal allows you to sync your phone contacts, and it will suggest people you know based on those contacts. You can add friends directly if they are already using the app.
- Username or Profile Sharing: You can manually share your BeReal username or ask for someone’s username, then add them by searching for their profile in the “Add Friends” section of the app.
- QR Code: Users can share a QR code that others can scan to find their profile.
BeReal focuses on close, personal connections, which is why they don’t offer broader search features or public profiles. This design aligns with their goal of fostering a more authentic, private social media experience.
As of September 2024, BeReal has been in the news for a few reasons. The app has faced scrutiny over privacy concerns and data security issues, with some critics arguing that its approach to capturing authentic moments may unintentionally compromise user privacy. Additionally, BeReal has been exploring new features and updates to maintain user engagement, such as enhanced photo editing tools and expanded social interactions. The app’s efforts to stay relevant in the competitive social media landscape are also being closely watched.
E-Chatter stays on top of new social media applications and how they are used for the purpose of sharing our expertise with our clients. BeReal is an application we include in our search efforts on your behalf. Visit our website to learn more about our company and how we come alongside you during an investigation.
Sources: