Social media policies are good to have in place, but as we’ve seen this week, it’s a good idea to review the policy and make sure it has a legal standing. This was not the case for Chipotle, and it landed the company in some legal trouble. Long story short: An employee posted a tweet […]
Corporate
Use Social Media Monitoring to Grow Donations, Contact Lists
There’s a new twist in using social media monitoring, thanks to geo-based monitoring capabilities. This is good news for those interested in increasing contact lists for email marketing, or even for non-profit organizations seeking to increase their donor base. Below is a great example of how geo-based social media monitoring can be used effectively. With this […]
Best Practices For New Hires, Employees, & Former Employees
Social media adds a whole new layer to the employment process, particularly from a Human Resources and Corporate standpoint. It’s no longer “just” social media – the online conversations provide a wealth of information that is easily collected and used to make many decisions, and employment issues are no different. From the hiring process […]
Bankruptcy Courts See Social Media Accounts as Property
Small to mid-size business owners put their heart and soul into their companies, often times using social media to promote and talk about their business. What happens when an owner sells the business, or worse, goes bankrupt? What happens to the social media accounts? Very recently, a gentleman found out. He owned a gun […]
Social Media Conduct of Your Employees
Does your company have a social media policy in place yet? If not you may want to consider creating one sooner rather than later. More and more employees are losing their jobs, getting reprimanded for their public social media posts. So where do you start? A great article from Entrepreneur online discusses “Writing Social Media […]