Imagine planning a trade show or event – after careful planning and months in the making, the time has come and the event has started. How will you know what attendees think? Are there any issues happening during the event? When will you learn about these issues, if at all?
As they say, there’s no better time than the present.
So how can you find out what event attendees are thinking, what they like and dislike, what issues they are experiencing, and what they are saying to others? It’s no surprise that people are continuously posting to their social sites, often times while they are in the moment of experience.
Meet Social Media Monitoring 2.0 – or as we call it, real time social media monitoring.
Social media technology changes on a daily, sometimes hourly basis. This recent development is a milestone in social media monitoring. Geofencing capabilities now allow for real-time monitoring of conversations and social sharing happening around an event, store, or restaurant.
Why is this great news?
For many reasons! With the newest development in social media monitoring, companies can now:
1. Get real time sentiment of consumers attending an event, production, or promotional activity so you can learn more about how it is perceived, what people like and what they don’t like.
2. Identify those customers who are having a difficult experience, and have the capability to reach out to them almost instantaneously, to resolve issues as they happen.
3. Capture social conversations surrounding your company, event, or promotion even if people do not specifically mention it by name and/or hash tag.
As a social media monitoring firm, we keep up on the latest trends and technologies so you don’t have to. We strive to employ the “best of the best” when it comes to monitoring tools in order to provide the most robust, rich social data possible to give you actionable data.