Customers are talking about your brand. Through avenues such as social media, online review sites, blog comments, and community forums, your brand has made an impression…and it’s up to you whether that impression is a positive or negative one. Because of the plethora of social media choices in play, it can be very difficult to […]
reputation management
The Importance of Media Monitoring for Businesses
As more individuals use social media and post online reviews, online reputation management is necessary to the success of a business. Corporate America has embraced media monitoring. With the growing popularity of social media, third-party reviews websites, blogs, and other digital platforms, maintaining a solid online reputation is necessary for businesses. […]
Corporate Use of Open Source Intelligence
Corporate responsibility and risk management for any corporation goes well beyond what happens within the walls of everyday business. A very overlooked practice for companies of all sizes is digital research on their unique business and industry. With the rise of user generated content and social media, reputation management takes on an entirely new level […]