In reading about yet another use for social media research, I came across a statement that a college student said in reaction to learning that more and more colleges are looking at applicants’ social media content during the application process. He said: “It’s social media — it should be used between people who are […]
Insurance Fraud Caught With Social Media
Insurance companies are realizing the power of social media, especially when content that is damaging to their case is posted online. Consider the following situation…..someone takes an insurance policy in the amount of two million dollars on their million dollar car. Suddenly the car is involved in an accident, and the owner files a claim. […]
Social Media For Jury Selection
During the jury selection process, there’s not a lot of time to determine which potential jurors would be best for your upcoming trial. Some states allow firms to receive a list of potential jurors prior to voir dire – wphen this happens, using social media research can truly prepare lawyers for the process and give […]
Social Monitoring Just Got Better
Imagine planning a trade show or event – after careful planning and months in the making, the time has come and the event has started. How will you know what attendees think? Are there any issues happening during the event? When will you learn about these issues, if at all? As they say, there’s no […]
Social Media Conduct of Your Employees
Does your company have a social media policy in place yet? If not you may want to consider creating one sooner rather than later. More and more employees are losing their jobs, getting reprimanded for their public social media posts. So where do you start? A great article from Entrepreneur online discusses “Writing Social Media […]