Reputation Management: Hire an Investigator

When you think of reputation management, what industry comes to mind? Perhaps you would think of a PR or Communication company. We have all seen commercials on TV around companies that can help you improve your image. They promise to get rid of those bad reviews, gather up good ones, and make you look like you are the best thing out there. But are they missing something? I believe they are. Here’s why.

Chief Reputation Officer

What many companies don’t think about is that reputation management is something that needs to happen proactively, not reactively. A recent Forbes article titled “Five Reasons Your Company Needs A Chief Reputation Officer” explained it best.

“Most companies, including your competitors, are usually only thinking deeply about reputation management after a crisis has hit. They react and try desperately to repair the damage. This is a huge missed opportunity because the damage done was often completely avoidable. Just like no sports team wins a game playing only defense, your company needs to play strong defense and come out with a strong offense.”

Forbes

Where the Private Investigator Comes In

When I speak to Private Investigators, I am amazed that many have not thought about this area as a vital way to grow their business. In my opinion, they should be considered to be part of any good reputation management program or team. In our digital world, they will be able to determine exactly what needs to be monitored and how. After all, they do this type of investigating all the time.

Family law, infidelity cases and divorce depositions have been mainstream avenues for revenue for decades. Some of the PI’s love them, and some avoid them like the plaque. Those that avoid them do so because of the amount of work vs. the amount of compensation.

Promote your business as a firm that covers Corporate Reputation Management services. By doing so, you are in some ways, investigating for a company in some of the same ways you would be investigating for a cheating spouse. Only better, because the work is proactive VS. reactive. If you catch an issue that a corporation has online before it goes viral, you have saved the day.

Back in June, we wrote about Employee fraud and COVID19. In that post, we cited a Fortune 500 company’s loss of over $100,000.00 because of a plant shut down due to a dishonest employee. It happens more than we know.

Proactive Steps to Take

As a service offering, it is smart to offer a corporate client a deep web scan on their business. What does their online profile reveal? Some things to consider:

  1. Reviews are obvious, but many people think of them as Yelp, Google, and Trip Advisor. They are the biggies, but there is much more out there.
online reviews

2. Location based Monitoring: Does the company have more than one location globally? By creating a virtual fence around physical locations, an added security level is created for any violent social media mentions in the area. Additionally, automatically pull in any negative keywords for reputation management.

3. Employee Revenge. As more and more employees are laid off because of our current pandemic situation, some are understanding and some are not. It is human nature. Just today, I read a post in LinkedIn about a disgruntled employee telling everyone how she was let go from a major company. She went on to say that she mistakenly placed all of “who she was” around this position for the past 8 years and how this was a major life mistake. Her post gained a lot of views and encouraging comments, as it should. However, think about the company’s name there. Most people are left with the impression that the company did something wrong to her. We don’t know the full story, but it can still leave a lasting impression. Glassdoor is a website where current and former employees anonymously review companies. I will bet many don’t even know about that one site alone.

See the possibilities yet? Do you think in today’s online world, this could be something your firm is capable of doing? Email me if you would like to kick around the idea for your firm.

Small Business Acquisitions as a Growth Strategy

I remember when 9-11 happened and the tremendous shock that resonated throughout our country. The pain felt for all the lives lost. The fear that an enemy could attack us the way they did. The crash of our economy and the uncertainty of what was ahead. President Bush told America that the stock market was, “on sale” , and it was a great time to invest. At the time, I remember questioning that. However, I now understand it and embrace it.

Fast forward to today and I am feeling a lot of the same feelings. Economically, we must embrace a new normal. Small business owners are now adapting to these changes. I have been watching it across multiple industries and many have surprised me by their creativity. Learning to look at things differently and adapting to change can be very beneficial to the small business owner.

I can’t help but wonder if this is a good time to consider small business buyouts. Would this be a beneficial growth strategy? We hear about this all the time with large corporations, but is it smart at the small business level?

Acquisition of a Small Business

According to McKinsey, “acquisitions as a growth strategy can be used to meet many business goals. A business owner may want to acquire a competitor and consolidate their market. It may also make sense to acquire a new product, which you can then scale. It may be faster and cheaper to acquire a competitor that has better technology, so you don’t have to build the tech yourself. Lastly, you may identify a business that you believe you could grow substantially and turn into a winner. All of these strategies should be on the radar for small business owners who want to grow their companies.”

Identifying a business you believe could grow right now, after we are through this COVID-19 pandemic, may be a smart move for your company.

Do you have a company in mind? Start with a solid plan and investigate. Investigative due diligence refers to the research and analysis of an individual or organization done in preparation for a business transaction. A proper due diligence check list covers corporate filings, finance, operations, management and employee health, just to name a few. This occurs after preliminary discussions have taken place between the parties involved.

Online Background Check

But, sometimes things are not always as they appear to be. Conducting a thorough online background check on a business and key owners/executives may either give you the confidence to move ahead or justify a pause to collect more information.

More and more documents are stored online and are open sourced; you only need to know and understand where to look.

I will be writing more on this subject in the weeks to come because I think it is valuable information right now. We are seeing a rise in this type of online research and if you would like to discuss this further, please feel free to reach out.

Online Corporate Protection and Executive Security

Proactive approach to corporate security online.

One thing we know for sure; cyber criminals attack corporate executives. The bigger the company, the higher the stakes. Mid-size companies may also be a target because those executives are time poor & money rich. It is exactly that space that I believe Investigators have their biggest opportunity to grow their business by offering this protection. You may have even had opportunity to conduct this research for a client or two in your own experience. But doing an OSINT sweep once a year may not be enough. I would suggest an ongoing program and will walk you through how to pitch this to your business clients.

Understanding the Treat

Price Waterhouse Cooper (PWC) ‘s recent report, “23rd Annual Global CEO Survey,” reveals that around 80% of CEOs have changed their online behavior due to potential risks. Corporate Espionage is alive and well and needs to be taken seriously as more and more employees overshare in social media. This allows for competitors to gain excellent insight into a vast array of information that would not otherwise be easily obtained. Banning employees from using social media at work has proven to be a nightmare and monitoring their social media internally has major privacy concerns. However, when approached correctly this type of monitoring is very valuable to any business regardless of their size.

The Challenge of Balance

What makes this tricky, is that the company still has the responsibility to keep their employees safe, protect assets and data, mitigate risk for threats of fraud and monitoring reputation. High level executives travel to areas of the world that do not share the same security measures we do in the United States. All of this coupled with cyber security risks and you have a recipe for a potential disaster. In the photo below through the software we use, a Global Awareness search allows us to see natural disasters (i.e. earthquakes, fires, hurricanes,) as well as public security incidents’ in real time. A company’s HR team may wish to set a global awareness query around the area of travel and within the appropriate time frame. Real time alerts are set in place for immediate notification of potential risk.

In a nutshell, there are proactive steps that can be put in motion to ensure the safety of everyone.

#MeToo Allegations on the Rise in Corporate USA

“People are recognizing the impact — and this is the #MeToo movement — of harassment on people, and how it can impact their careers for years.”
Victoria Lipnic, acting chair, U.S. Equal Employment Opportunity Commission

According to the EEOC (Equal Employment Opportunity Commission) the data shows a sharp increase in sexual harassment cases in 2018 by as much as 12%.

Based on preliminary data, in FY 2018:

The EEOC filed 66 harassment lawsuits, including 41 that included allegations of sexual harassment. That reflects more than a 50 percent increase in suits challenging sexual harassment over fiscal year 2017.
In addition, charges filed with the EEOC alleging sexual harassment increased by more than 12 percent from fiscal year 2017.
Overall, the EEOC recovered nearly $70 million for the victims of sexual harassment through litigation and administrative enforcement in FY 2018, up from $47.5 million in FY 2017.

More and more companies are being advised to begin a reputation management program within their organization to precede potential threats to their executives and employees.

When Is It Illegal to Fire an Employee over Social Media Posts?

Here are some examples of when an employee’s social media posts should not result in firing, even if it may seem warranted otherwise:

When the post is protected in some way. The most prominent example that some employers overlook or get wrong: Employees should not be fired when their social media post could be considered “concerted activity” and could, therefore, be protected activity under the National Labor Relations Act (NLRA). Concerted activity includes discussing working environment among coworkers—even in a negative way in public. Employers can get into trouble when they’re too restrictive in their social media policies—over broad restrictions or repercussions can go against an employee’s NLRA rights.


When there are specific rules that must be followed before a termination (and those are not followed). For example, there may be contractual stipulations with the employee’s union that outline steps that must be taken before any termination. If those steps aren’t followed, the termination may be illegal—even if it would have been fine otherwise.


When the social media post represents some other protected activity, like whistle-blowing, or protected reporting of something else, such as discrimination or harassment.


When the employer/employee are in a state that has other protections. Some states do not allow employers to fire employees for conduct outside of work, as long as the activities themselves are legal. This means that it would be much more difficult for an employer in one of these places to fire someone for conduct it finds distasteful that is still nonetheless legal. Some places also have protections in place for political speech.

*Source: HR Daily Advisor

There is no better time than right now to begin a corporate monitoring program and to be very aware of what is being said about your company and your employees online. A PR social media nightmare can happen in a millisecond and repercussions can last for years.