employees and social media Archives

Chief Reputation Officer

What many companies don’t think about is that reputation management is something that needs to happen proactively, not reactively. A recent Forbes article titled “Five Reasons Your Company Needs A Chief Reputation Officer” explained it best.

“Most companies, including your competitors, are usually only thinking deeply about reputation management after a crisis has hit. They react and try desperately to repair the damage. This is a huge missed opportunity because the damage done was often completely avoidable. Just like no sports team wins a game playing only defense, your company needs to play strong defense and come out with a strong offense.”

Forbes

Where the Private Investigator Comes In

When I speak to Private Investigators, I am amazed that many have not thought about this area as a vital way to grow their business. In my opinion, they should be considered to be part of any good reputation management program or team. In our digital world, they will be able to determine exactly what needs to be monitored and how. After all, they do this type of investigating all the time.

Family law, infidelity cases and divorce depositions have been mainstream avenues for revenue for decades. Some of the PI’s love them, and some avoid them like the plaque. Those that avoid them do so because of the amount of work vs. the amount of compensation.

Promote your business as a firm that covers Corporate Reputation Management services. By doing so, you are in some ways, investigating for a company in some of the same ways you would be investigating for a cheating spouse. Only better, because the work is proactive VS. reactive. If you catch an issue that a corporation has online before it goes viral, you have saved the day.

Back in June, we wrote about Employee fraud and COVID19. In that post, we cited a Fortune 500 company’s loss of over $100,000.00 because of a plant shut down due to a dishonest employee. It happens more than we know.

Proactive Steps to Take

As a service offering, it is smart to offer a corporate client a deep web scan on their business. What does their online profile reveal? Some things to consider:

Reviews are obvious, but many people think of them as Yelp, Google, and Trip Advisor. They are the biggies, but there is much more out there.

2. Location based Monitoring: Does the company have more than one location globally? By creating a virtual fence around physical locations, an added security level is created for any violent social media mentions in the area. Additionally, automatically pull in any negative keywords for reputation management.

3. Employee Revenge. As more and more employees are laid off because of our current pandemic situation, some are understanding and some are not. It is human nature. Just today, I read a post in LinkedIn about a disgruntled employee telling everyone how she was let go from a major company. She went on to say that she mistakenly placed all of “who she was” around this position for the past 8 years and how this was a major life mistake. Her post gained a lot of views and encouraging comments, as it should. However, think about the company’s name there. Most people are left with the impression that the company did something wrong to her. We don’t know the full story, but it can still leave a lasting impression. Glassdoor is a website where current and former employees anonymously review companies. I will bet many don’t even know about that one site alone.

See the possibilities yet? Do you think in today’s online world, this could be something your firm is capable of doing? Email me if you would like to kick around the idea for your firm.

Employees and social media have been a sore spot for employers over the years. Back in the early years of social media, many employers were concerned about the amount of time employees spent in social media during an average work day. Their concerns centered around productivity, rather than what the employees were posting about.

Fast forward to 2020, and we have an entirely new set of problems. During the COVID-19 pandemic, essential worker’s were posting all over social media about their work conditions and at that time lack of PPE. Everyone knows that if you want to get your concerns noticed, turn to social media. It has become one of the most effective ways in which to communicate today on a large scale. If you are lucky, you will be picked up by the news media and your story will become national news.

Social Media and The Whistle Blower

Erin Marie Olszewski is a Nurse-turned-investigative journalist, who has spent the last few months on the frontlines of the coronavirus pandemic, on the inside in two radically different settings. Two hospitals. One private, the other public. One in Florida, the other in New York.

As you can imagine, if you know her story, she has been scrutinized in the media. Some applaud her courage while others try to rip apart her story. So we wondered, who is Erin Olszewski and what does her social media story look like?

We conducted a deep web scan on Erin. Surprisingly, some of her prior “life” was still up for anyone to discover. The deep web scan revealed, as they many times they do, a story of who Erin is and what she has been involved with leading up to her fame.

You can view her entire deep web scan here. (Erin Olszewski) Taking a look at an employee’s online, publicly available, social media content, provides a story board of the person’s life to date. It can reveal a lot about a person, good and bad. In Erin’s case, one is left with the impression that she can be a bit of a rebel rouser. It also shows however, that she is also someone who stands up for what she believes in and isn’t afraid of the consequences.

Can an Employee Get Fired?

This is the new million dollar question. The short answer is, it depends. We did a little research and found the following as a place to start.

Some states and localities may have different laws or additional laws.
Federal Laws: First Amendment: Free Speech. Doesn’t state that employees or individuals can say whatever they want wherever they want without consequence.
According to the National Labor Relations Act: An employee’s comments on social media are generally not protected if they are mere gripes not made in relation to group activity among employees.

NLRA Board Decisions

In the fall of 2012, the Board began to issue decisions in cases involving discipline for social media postings. Board decisions are significant because they establish precedent in novel cases such as these.

*In the first such decision, issued on September 28, 2012, the Board found that the firing of a BMW salesman for photos and comments posted to his Facebook page did not violate federal labor law. The question came down to whether the salesman was fired exclusively for posting photos of an embarrassing accident at an adjacent Land Rover dealership, which did not involve fellow employees, or for posting mocking comments and photos with co-workers about serving hot dogs at a luxury BMW car event. Both sets of photos were posted to Facebook on the same day; a week later, the salesman was fired. The Board agreed with the Administrative Law Judge that the salesman was fired solely for the photos he posted of a Land Rover incident, which was not concerted activity and so was not protected.

*National Labor Relations Act’s website.

In the end, companies of all sizes should have a written social media policy in place. As an added precaution, lawyers have advised social media to be added to any anti- harassment policy as well.

If you are lucky, you will go viral, get picked up by a news outlet, and your story will become national news. Just like what happened with Erin Marie Olszewski.