Investigations Archives

Social Media Search vs. Social Media Investigation: What’s the Difference?

In the world of digital intelligence, the terms social media search and social media investigation are often used interchangeably. But make no mistake—they are not the same. Understanding the difference is crucial if you’re looking to uncover actionable information for a legal case, insurance claim, background check, or workplace inquiry.

At eChatter, we offer both services, and our clients often ask: “What’s the difference?” This blog breaks down the key distinctions between a basic search and a full investigation so you can choose the right approach for your needs.

What is a Social Media Search?

A social media search is typically the initial step in locating a person’s online presence. It’s a surface-level scan of publicly available information across social media platforms such as:

Facebook
Instagram
Twitter/X
TikTok
LinkedIn
Snapchat (when content is public)

This search aims to identify whether a subject has an online presence, what platforms they use, and some general details like profile names, photos, and bio information. It may also include:

Profile creation dates
Recent posts or visible activity
Basic connections or followers

Use Case: A social media search is ideal when you’re trying to confirm identity or determine if deeper investigation is warranted.

What is a Social Media Investigation?

A social media investigation goes far beyond the basics. It is a comprehensive, analytical deep dive into a subject’s digital activity, using both manual review and AI-powered tools to uncover patterns, behaviors, and inconsistencies. These investigations can include:

In-depth analysis of posts, photos, and comments
Geolocation data pulled from images and check-ins
Associations with other individuals or groups
Timeline building for specific dates or events (e.g., after an injury)
AI-enhanced facial recognition and image matching
Archived or deleted content (when available through legal means)
Behavioral or sentiment analysis

Use Case: A social media investigation is used in legal claims, fraud detection, workplace misconduct, background screening, and civil or criminal litigation. The output often includes a documented report with screenshots, metadata, and analysis suitable for courtroom or internal use.

Key Differences at a Glance

Feature	Social Media Search	Social Media Investigation
Purpose	Locate basic profiles and content	Uncover detailed, case-relevant information
Depth	Surface-level scan	Comprehensive review and analysis
Tools Used	Manual searches, open web	Advanced AI, geolocation, facial recognition
Output	List of profiles, general info	Detailed report with screenshots, timelines, associations
Recommended For	Preliminary review or ID confirmation	Legal evidence, fraud investigations, litigation

Which One Do You Need?

If you’re simply looking to find out whether someone has a digital footprint, a social media search may be enough. But if you’re trying to gather evidence, verify claims, or identify behavioral patterns, a full social media investigation is the way to go.

At eChatter, we specialize in both services. Our AI-powered tools and trained analysts ensure that no relevant detail is missed—especially in high-stakes cases.

Need help choosing the right level of investigation?

Contact us today for a free consultation, and we’ll help you determine whether a search or full investigation best suits your needs.

eChatter is a digital intelligence company providing OSINT and social media analysis to law firms, insurers, investigators, and businesses across the U.S.

Gang Activity and Group Affiliations Identified Through Social Media Posts

In today’s digital age, social media platforms are not just tools for connection—they’re also treasure troves of information for investigators. One emerging area of intelligence gathering is the identification of gang activity and group affiliations through social media posts. From images and hashtags to emojis and clothing, online behaviors can paint a very telling picture.

The Digital Footprint of Gang Activity

Gang members and affiliated individuals often turn to platforms like Facebook, Instagram, TikTok, and Snapchat to share aspects of their lives. Whether consciously or not, they frequently reveal:

Symbols and hand signs
Color-coded clothing or bandanas
Group photos in known gang territory
References to specific streets, “sets,” or rivals
Hashtags tied to local or national gangs
Emojis that replace words (e.g., 🅱️ for Blood, 🐍 for “snake” or betrayal)

These clues, when collected and cross-referenced, can offer deep insights into group affiliations and potential criminal networks.

🧠 Case Studies and News Highlights

Chicago PD’s Social Media Division has long been utilizing public Facebook and Instagram posts to track gang rivalries and predict retaliation after shootings. In one case, an Instagram Live post helped them intervene before a potential violent retaliation.
A 2022 Department of Justice investigation in California used TikTok videos to tie suspects to a series of robberies. Members of a gang had been flaunting stolen items and taunting rival groups, giving investigators time-stamped evidence and location markers.
Academic research, such as the 2017 study “Digital Gangsters: Gangs and Social Media Use in Chicago” (Papachristos et al.), emphasizes how online conflict—called “Internet banging”—often escalates to offline violence.

🔧 How Investigators Can Use This Data

For private investigators, insurance companies, and law enforcement, recognizing digital gang markers can:

Validate existing suspicions or criminal history
Link individuals to known groups or criminal networks
Discredit or verify alibis using geotagged content
Support background checks for sensitive cases (e.g., custody, employment)
Aid in threat assessment or workplace security reviews

⚠️ Key Markers to Watch

When analyzing a subject’s digital footprint, consider the following as potential indicators of gang ties:

Type	Example
🧢 Clothing	Color patterns, logo flips, bandanas
🤳 Poses	Flashing hand signs, gang-specific symbols
🏷️ Hashtags	#FreeTheHomie, #GDK, #BDK, #TrapLife
🧩 Emojis	🅱️, 🐍, 💯, 🔫
📍 Locations	Frequent check-ins at known gang areas or streets
🎶 Music	Lyrics in videos referencing violence or affiliations

🛠️ Our Role in Helping You Connect the Dots

At eChatter, we specialize in analyzing digital behavior through a combination of OSINT, SOCMINT, and proprietary tools. Our team is trained to identify not just what’s visible—but what’s implied, coded, or intentionally hidden.

Through our reports, clients gain a clear view of affiliations, patterns, and risk factors. Whether you’re investigating a person of interest, building a case, or conducting due diligence, we deliver insights that matter.

Why Slang Matters in Social Media Investigations

Social Media users, especially younger generations, often use slang to communicate. You may have heard a phrase or two from a Gen Zer that made you pause and wonder what they meant by that! One that I hear a lot in my personal life is “spill the tea” ~ which means “tell me the gossip.” Innocent enough, but when conducting a social media deep dive on a person of interest, it is critical to educate yourself. Without knowledge of these terms, investigators might miss crucial details.

Identifying Drug Activity

Recently the publication, WIRED covered the subject of drug sales and drug use in social media. More and more dealers and consumers are using a combination of emoji’s and slang as a way to communicate. This has morphed into getting the delivery of your drugs via the USPS, rather than meeting the dealer on a street corner or in the dark web. Some dealers have even sponsored social media posts to gain more traffic. “Dealers ran hundreds of paid advertisements on Meta platforms in 2024 to sell illegal opioids and what appeared to be cocaine and ecstasy pills, according to a report this year by the Tech Transparency Project, and federal prosecutors are investigating Meta over the issue”.

Staying educated is one way to stay ahead of this. Here are some examples of the new terms used in social media along with their meanings:

Common Slang Terms Used by Drug Dealers:

Plug: Refers to a supplier or someone who can provide drugs.
Connect: Another term for a supplier or source for drugs.
Re-up: The act of replenishing a drug supply.
Slab: A large quantity of drugs, often sold in bulk.
Cut: Additives used to dilute or enhance drugs.
Cook-up: The process of preparing drugs, particularly in creating unique combinations.

*Resource: Higher Language

Gen Z Slang

Generation Z (Gen Z) generally includes individuals born between 1997 and 2012, according to the Pew Research Center. However, some sources may slightly adjust these dates, with ranges often extending from 1995 to 2010 or similar variations.
As of 2025, Gen Zers are approximately 13 to 28 years old.

Generation Z has developed a vibrant wordlist of slang terms that are widely used across social media platforms. Here are some of the most popular expressions:

Rizz: Derived from “charisma,” this term refers to someone’s ability to attract or charm others, especially in a romantic context.
Delulu: A playful abbreviation of “delusional,” used to describe someone who has unrealistic fantasies, particularly about relationships or personal aspirations.
The ick: A sudden feeling of discomfort or repulsion towards a person, often triggered by a specific behavior or trait.
Bussin’: Used to describe something exceptionally good or delicious, commonly in reference to food.
Mid: A term signifying that something is mediocre or average in quality.
Simp: Describes someone who is overly attentive or submissive to another person, often in a romantic context, without reciprocation.
No cap: A phrase used to assert that someone is telling the truth or being genuine.
Cheugy: Refers to something that is outdated or no longer trendy.

Glow up: Describes a significant transformation, often in appearance or style, indicating improvement.
Stan: A blend of ‘stalker’ and ‘fan,’ it denotes someone who is an enthusiastic and devoted admirer of a celebrity or public figure.
Ghosting: The act of suddenly cutting off all communication with someone without explanation, typically in a dating context.
Salty: Feeling upset or bitter, often in response to a perceived slight or disappointment.
Bet: A term used to express agreement or affirmation, similar to saying “okay” or “sure.”
Fam: Short for “family,” but often used to refer to close friends or a trusted group.
Sheesh: An exclamation used to express disbelief, admiration, or exasperation.
Resource: Parade

Micro-Blogging Madness: Surviving the Post-Twitter Apocalypse

New trails were blazed when Twitter was taken over by Elon Musk, turning the platform upside down and all around. Creating a news frenzy, Musk laid off around 6,000 of Twitter’s employees while renaming the social platform “X”. From there, new horizons emerged with the rise of platforms like Threads and Bluesky.

What is “Threads” and Why Does it Matter?

Threads is a social media platform created by Meta (the parent company of Facebook and Instagram) that focuses on micro-blogging, much like X (formerly Twitter). It’s tightly integrated with Instagram, allowing users to link their accounts and easily connect with their existing Instagram network. Threads offers a space for users to share short posts, images, and conversations in a simplified, text-first format.

Why Should a PI Know About Threads?
Threads is rapidly gaining popularity, especially among younger users and those migrating from other platforms. For private investigators, it represents a valuable resource for gathering information, as users often post personal thoughts, opinions, and updates. With its connection to Instagram, Threads provides a seamless way to track digital footprints across multiple platforms.

Some Key Takeaways

Users may share location tags or events they attend.

Posts can reveal interests, affiliations, or networks.

Threads’ conversational style may highlight personal connections or conflicts.

What is Bluesky and Why Should it be on my Radar?

Bluesky is a decentralized social media platform created by former Twitter executives. It operates on a unique open-source protocol called AT Protocol, which allows users to own and control their data while still interacting with a global network. Unlike centralized platforms, Bluesky gives users the freedom to create and moderate their own communities, making it an appealing option for those who value privacy and control over their content.

Why Should a PI Know About Bluesky?

Bluesky is still growing, but it has quickly attracted a tech-savvy audience interested in decentralized platforms. For private investigators, Bluesky can provide important clues or insights into individuals’ activities.

Some Key Takeaways

Users may share more freely due to the platform’s promise of privacy and data control, offering more authentic insights.

The decentralized nature of Bluesky allows niche groups to thrive, making it easier for PIs to locate individuals in specific circles or track interests. Understanding the “target audience” associated with Bluesky may help direct you to searching through this platform.

As Bluesky gains popularity, it will likely become an important space for individuals to discuss personal or business matters, potentially revealing key information in investigations.

Bluesky is still in its early stages, but its unique structure and growing user base make it a platform worth watching for anyone in investigative work!

Breaking News, Community Engagement, and Political Shifts

You must always examine each new social media platform or app from both a macro and micro perspective. While these newer micro-blogging platforms share similarities, their underlying cultures are different. Threads, much like Instagram, fosters a community-driven environment filled with engagement, debate, and personal opinions. Though you can follow news sources, Threads is primarily focused on creating a sense of community. On the other hand, Bluesky, founded by former Twitter executives, leans more into the fast-paced, instant-news culture. It’s centered around providing real-time updates on news, global events, and political viewpoints. Even its feed, reminiscent of Twitter, prioritizes immediate posts, ensuring that breaking news stays front and center.

With the following being said, an announcement was made from Meta that Threads will be initiating more of a right for freedom of expression, constituting algorithm changes geared towards political changes through the platform. Some say this change could drive more individuals towards Bluesky but with a new political wave on the horizon, time will be the teller of all of this.

We Stay Social, So You Don’t Have To!

At E-Chatter, we’re constantly learning and integrating new social media platforms and profiles into our online searches for clients. With the digital landscape ever evolving, we stay ahead of the curve to ensure thorough due diligence is always at the forefront of our services.

Contact us today to learn more about the E-Chatter!

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Be Real: The Authentic Photo-Sharing App Changing Social Media

As of 2024, BeReal has over 100 million downloads globally, with about 25 million daily active users. The app initially gained popularity in France, where it was launched in 2019, but it has since expanded its user base, with the United States leading in downloads. BeReal’s unique approach of encouraging users to post unfiltered, real-time content has resonated with many, particularly younger audiences, with 98% of users being under 45 years old.

BeReal is a social media app that aims to provide a more authentic and less curated experience compared to other platforms. It was launched in 2020 by French developers Alexis Barreyat and Kévin Perreau. The app encourages users to post unfiltered, real-time photos to share a more genuine snapshot of their daily lives.

Heres how it works

Daily Notification: Every day at a random time, all users receive a notification to take a photo within a two-minute window.
Dual Camera Feature: The app uses both the front and back cameras simultaneously, capturing what you are doing and your reaction in real-time.
No Edits or Filters: Users are encouraged to post photos without editing or applying filters, promoting authenticity.
Limited Interaction: There are no likes, and interactions are minimal, which shifts the focus away from seeking approval or validation from others.

BeReal has grown popular, especially among younger audiences, because it contrasts with the highly polished content often seen on Instagram, TikTok, or Facebook

Be Real Search Options

BeReal doesn’t have a traditional search function like other social media platforms where you can easily find someone by their name or username. Instead, finding someone’s BeReal account requires a few specific methods:

Friend Requests via Phone Contacts: BeReal allows you to sync your phone contacts, and it will suggest people you know based on those contacts. You can add friends directly if they are already using the app.
Username or Profile Sharing: You can manually share your BeReal username or ask for someone’s username, then add them by searching for their profile in the “Add Friends” section of the app.
QR Code: Users can share a QR code that others can scan to find their profile.

BeReal focuses on close, personal connections, which is why they don’t offer broader search features or public profiles. This design aligns with their goal of fostering a more authentic, private social media experience.

As of September 2024, BeReal has been in the news for a few reasons. The app has faced scrutiny over privacy concerns and data security issues, with some critics arguing that its approach to capturing authentic moments may unintentionally compromise user privacy. Additionally, BeReal has been exploring new features and updates to maintain user engagement, such as enhanced photo editing tools and expanded social interactions. The app’s efforts to stay relevant in the competitive social media landscape are also being closely watched.

E-Chatter stays on top of new social media applications and how they are used for the purpose of sharing our expertise with our clients. BeReal is an application we include in our search efforts on your behalf. Visit our website to learn more about our company and how we come alongside you during an investigation.

Sources:

GrabOn

The Social Shepherd

Online Optimism