The “Must Have” to the “Nice to Have” in Social Research for OSINT

In the world of online research, social research, OSINT, etc., information falls into two main social research categories. In one group you have the “Must Have” and the other is the “Nice to Have”. Let me explain.

Let’s take a look at this from the viewpoint of information collected on a person of interest.

Must Have: Facebook

Facebook intelligence is still in the “Must Have” category. In part this is due to the fact that there is still so much to discover there, if you know how and where to dig. That is the challenge!

  1. Groups: Sometimes people will showcase their groups and sometimes this information is kept private. If it is kept private, there are search techniques that can be used, but it is not easy. Sometimes this information is readily available on a person’s profile page. When it is, and the group is public, I would suggest taking some time to do a manual search.
Facebook Groups

What Can You Find?

When people post in Groups, I really think that most have a mindset that it is undiscoverable information. Meaning, it is safe within the constraints of the group. That may give a false sense of freedom to speak their mind or to post something that they wouldn’t want the majority of their friends to know. When viewing a person’s page, public posts may give an impression of being squeaky clean but posts in a group setting can reveal the opposite.

Recently, we conducted a scan on a person who from their two facebook profiles, looked to be pretty clean cut. After digging further, we came up with a series of posts that showed a very different side to the individual.

Facebook Post
Post of a person of interest in a Group

In case you are unfamiliar with the term, “wake and bake” it can be described as getting up in the morning and partaking of the drug of choice, without leaving the comforts of one’s bed. (urban dictionary).

Enough to toss that squeaky clean image right out the door!

Twitter:

If you are having trouble finding information online, one suggestion is to turn to Twitter. Is the person currently employed? By whom? What about past jobs? It may be worth it to scan the company’s Twitter pages because many mid to large size companies will post events, fundraisers, blogs, videos, etc. which have employees present.

We recently found several photos of an individual from their company’s Twitter page.

Nice to Have

There is quite a lot of information that can be filed under the “Nice to Have” social research category. When conducting a deep web scan for example, we may find out that the person had some past problems with the law. From simple traffic violations to bankruptcies and everything in the middle. This may date back 10 or more years.

While it may not be important to the case, it is something that is part of the person’s past. Voter registration, financial contributions to a particular political party, volunteer work, newspaper articles, digital records of all kinds, and so on. All of this additional information can help to give you a good picture of the character of the person.

UCC filing
Person had a possible DEA Controlled Substance License that expired in 2015

A piece of information like the one above can be useful in many ways. Perhaps you know the person to be a Veterinarian or he was one in the past. This piece of information can serve as another data point that confirms his profession. It may list an address or name of a business that you didn’t have before.

It can help you to eliminate false positives in your research as well. Without the help or assistance of multiple software platforms, you can easily get two people confused who share the same name.

Think Your Data Is Private Because You’re Not on Social Media? Think Again.

Just because you’re not on Facebook or Twitter doesn’t mean your data is safe from social media or their clever algorithms. In two different studies, researchers found evidence that your privacy is no longer in your hands, even if you abstain from social media.

The studies, conducted at the University of Vermont and the University of Adelaide, found that they could predict a person’s posts on social media with 95% accuracy, even if they never had an account to begin with. The scientists got all the information they needed from a person’s friends, using posts from fewer than 10 contacts to build a mirror image of a person not even on the social network.  

The study, published Monday in the journal Nature Human Behavior, looked at more than 30 million public posts on Twitter (excluding retweets) from a total of 13,905 English-language users (attempting to eliminate bots and non-personal accounts) to populate their model. By using data provided by just 8 or 9 of a user’s contacts, the researchers were able to show that the tweets of friends allowed them to predict quite a bit about the original user. The original user’s Tweets allowed them to predict future tweets with an accuracy rate of roughly 64% and the user’s contacts gave them enough data to predict behavior with an accuracy rate of 61%. So, go ahead and delete your account, but information about you is still going to be generated (and pretty accurately) if you have a close relationship with at least 8 people who use the platform.

This analysis showed that “information within the Twitter messages from 8 or 9 of a person’s contacts make it possible to predict that person’s later tweets as accurately as if they were looking directly at that person’s own Twitter feed.”

“You alone don’t control your privacy on social media platforms,” University of Vermont professor Jim Bagrow said in a statement. “Your friends have a say too.” And even when you delete your social media accounts, if your friends are still there, tech giants are able to build profiles on you. This is already a concern that privacy advocates have about Facebook, called “shadow profiles.”

Now, there is a mathematical upper limit on how much predictive information a social network can hold. They can’t know everything about you, but they can know some things.

privacy in social media

So why is this information important? Businesses who want to sell you things or government agencies who want information about you can use this information to their benefit. Companies or agencies may not be able to find out your darkest secrets, but they can figure out things like your political or religious affiliation and products you might be interested in. The same things platforms like Facebook and Twitter know (and sell) about their users.

The researchers went on to acknowledge that their research “raises profound questions about the fundamental nature of privacy—and how, in a highly networked society, a person’s choices and identity are embedded in that network.”

“There’s no place to hide in a social network,” said 
co-author Lewis Mitchell.

Professor James Bagrow, also an author of the paper, confirmed: You alone don’t control your privacy on social media platforms. Your friends have a say too.

In April, Facebook CEO Mark Zuckerberg told lawmakers that the social network collected data on nonusers for “security purposes.” That includes people’s contact list when they use Facebook’s mobile app, which the company uses to suggest friend recommendations, it explained.

In response to the study, a Facebook spokeswoman said the company doesn’t build profiles on nonusers, even if it’s collecting data on them. “If you aren’t a Facebook user, we can’t identify you based on this information, or use it to learn who you are,” the company said in a statement.

The study shows there’s only so much you can control in terms of your own privacy and security online. As careful as you are online, the study suggests that you’re only as private as your friends have been.