From Posts to Paychecks: The Influence of Social Media in the Workplace

In today’s hyperconnected world, social media applications have become the go-to space for people to share their thoughts, feelings, opinions and experiences. While social media has endless benefits, such as staying connected with friends, family and the world at large, the boundaries between personal and professional life have never been blurrier. It is well known to some, but sadly not all, that what you share on social media can have a profound impact on your career and personal reputation. It’s a double-edged sword, a powerful tool for self-expression and networking, but one that can also be a slippery slope, potentially costing you your job and damaging your reputation in the blink of an eye. There are many ways, within the intricate web of social media, you can experience real-world consequences of the content you choose to share. 

Current Events

First of all it has to be taken into account that the world is currently under a considerable amount of stress. Natural disasters have resulted in loss of lives, widespread destruction, and escalated tensions among nations and individuals. At this very moment, we are watching an unfolding conflict between Israel and Hamas, prompting people from all around the globe to express their thoughts, feelings, emotions, and political stances on social media regarding this complex issue. This war has ignited powerful sentiments worldwide, with many taking sides in this particular conflict. 

The Associated Press (AP) recently found themselves in a predicament when one of their reporters, stationed in Gaza, was discovered to have a long history of publicly condemning Israel as an oppressive, apartheid regime. This raised concerns about the reporter’s ability to provide objective coverage of this conflict. A deep examination of the reporter’s X profile (Twitter) uncovered multiple tweets dating back to 2019, reinforcing the perceptions that his views on Israel were deeply rooted. 

As a result, AP has taken the steps of relieving the reporter from his duties and is actively investigating his social media history. Interestingly enough, this is not the first time such an incident has occurred at AP. In 2021, the organization hired and subsequently fired a Stanford graduate who had previously posted anti-Israel content on social media. The question is, did either of these employees ever wonder if what they shared on their social media would be reviewed by their employer? 

Social Media and the Hiring Process

Recent data from The Harris Poll revealed that a significant 71% of hiring decision makers concur on the effectiveness of scrutinizing candidates’ social media profiles as a screening tool. This statistic underscores a proud shift in the way our society approaches hiring practices. Social media’s influence has grown to such an extent that your resume is no longer the sole focus during the application process. 

DeeAnn Sims-Knight, the visionary founder of Dark Horse PR, aptly captures this evolving landscape: “Because we tend to view our personal social media accounts as being “personal”,  there’s a good chance that by viewing someone’s profile, you’ll get a glimpse into their personality beyond their resume.”

In this digital age, where our online presence can be as impactful as our real-world identity, it has become increasingly vital for job seekers and professionals alike to carefully curate their digital footprint. Your online presence isn’t just an extension of your resume; it’s an essential part of your professional identity. 

Social Media and the Workplace

Over the course of our seven years in business at E-CHATTER, we have seen first hand human behavior through social media and the role it plays in the workplace. According to Zippia, 98% of workers have social media for their own personal use. Alongside that statistic, 77% of workers report using and engaging with social media at work. It is not uncommon for employees to exhibit patterns and tendencies when sharing content online throughout their day. Many individuals are drawn to sharing an abundance of personal information. According to Harry Denley, a hacker and Security and Anti-Phishing at MyCrypo, said: “Most people are very verbose about what they share online. You can find virtually anything…” 

People Magazine shared some truly astonishing testimonies of individuals who either experienced firsthand or witnessed the repercussions of their online activities. One particularly shocking case involved a nurse who shared posts to her Facebook such as, “Soooooo sleepy here in the ICU. Will someone please code and give me something exciting to do? #isthatbad?” alongside racist comments. What made this even more astonishing was that the nurse had tagged her posts with the location of the hospital where she worked. 

Another example within the article showcased a co-worker who was dismissed from their job for indulging in marijuana and alcohol during work hours and proudly shared photos of these activities to social media. Unsurprisingly, their boss discovered the incriminating posts and promptly terminated the employee. 

One of the most ironic stories shared of them all was the tale of a firefighter who was let go from his position after leaving work multiple times for an “emergency”. He was later caught sharing images to social media of him swimming in a pool and riding quads posting, “sometimes you just need to F-off from work”. 

Social Media Oversharing

To comprehend this tendency, we must consider the unique dynamics of social media. Many perceive it as an outlet where they can shout into the void, assuming their posts will go unnoticed or that their identity will remain concealed. Sharing on social media offers a buffer period between the confession and the consequences, completely removing the power of face-to-face interactions. More than anything, most underlying reasons for oversharing on social media have to do with chasing clout or those “15 minutes of fame”. It can alleviate feelings of isolation, connecting individuals with like-minded people who empathize with their experiences. 

With these insights in mind, E-CHATTER approaches online investigations with the understanding that there is a high likelihood that someone, at some point, may have inadvertently shared crucial information. Let’s consider a few real-life stories that vividly illustrate the unforeseen consequences of thoughtless digital actions. 

Social Media History

While some individuals face termination in the workplace due to their current posts or comments, others may be terminated based on their social media history. Depending on the company’s policies, your social media past can hold as much significance as the posts made during your tenure. E-CHATTER has taken on cases that involved scrutinizing individuals due to discrepancies in their work history as listed on their resume. In one notable instance, an individual asserted that they had long-term employment with some of the most prestigious companies and organizations in their industry, a claim that didn’t stand up to analysis.

As our investigation unfolded it became evident that this individual was operating online under a different name. They were actively hosting a podcast that delved into their life, exposing a trail of admissions related to drug use and inappropriate content. This revelation proved to be a potential catastrophe averted for the employer, underscoring the importance of thorough background checks and the observance of a potential hire’s digital footprint.

In conclusion, the ever-expanding digital landscape has significantly altered the way we perceive and interact with the professional world. Employers must recognize the importance of closely monitoring their employees’ and potential hires’ online presence, especially in relation to sensitive topics such as race, sex, and discrimination. By proactively addressing and mitigating any harmful or inappropriate online content, businesses can not only safeguard their own reputation but also foster a more inclusive and respectful work environment. In today’s interconnected society, the boundary between one’s personal and professional life has become increasingly blurred, making it imperative for employers to adapt to these new realities and take a proactive stance in promoting a workplace culture that upholds respect, diversity, and equality for all.

Employee Fraud in the Digital Age

In today’s digital world, employee fraud and theft is up and can cost a company a lot of lost revenue. This is an area in which a Private Investigator can be be very valuable to a loss prevention department.

A recent article in the The Atlanta Journal-Constitution reported two employee fraud investigations.

Home Depot just caught an employee who stole over 100K in electronic gift cards. “Said accused did, between January and November 2018, use his position as a Home Depot employee to send E-Gift cards to email accounts that he set up himself, or were provided to him from a third party, in the amount of $156,330 U.S. dollars,” the arrest warrant states.”

“A teenager was arrested after he was accused of stealing nearly $1 million from the Kroger store where he worked. According to police, 19-year-old Tre Brown created more than 40 returns for non-existent items in December and January, including lottery tickets that were never sold, spokesman Cpl. Collin Flynn said. Those returns, which ranged in price from $75 to more than $87,000, were then placed on several credit cards, investigators said.”

Benefits Pro, an employee benefit firm, recently published an article on the warning signs.

Employee Fraud Red Flags:

• An employee living beyond their means
• An unwillingness to share duties
• Being under pressure on the job
• Family problems or divorce
• Defensiveness
• Past legal problems
• Refusal to take vacations

According to Certified Fraud Examiners, a typical company can lose up to 5% annually to employee fraud. In fact, the Association of Certified Fraud Examiners conducted a study in 2018 titled, “Report to the Nations: 2018 Global Study on Occupational Fraud and Abuse.” The study included 2,690 known cases. Many do not get reported due to the stigma and bad public relations to the company itself.

The study goes on to reveal some other commonalities.

  1. The overall amount of loss by men is 75 percent larger than those caused by women.
  2. The most common way employee frauds are discovered is via tips.
  3. Internal control weakness is responsible for nearly half of frauds.
  4. Employees committing fraud who have been with their companies longer stole twice as much.
  5. Small businesses lost almost twice as much to fraud per scheme as larger ones.

Deep Web Research

If the investigator is looking for stolen merchandise, then the web is one of the best places to begin. Conducting a deep web search on a person of interest can provide a starting point. Details may emerge that will provide various emails, phone numbers and user names. Connecting the person with online social media groups, market places, Craigs List, and more may provide you an exact place where the stolen merchandise is being sold.

Auto Parts for Sale

We once worked on a scan for an Investigator whose subject was suspected of selling a very unique set of stolen auto parts. The employee had created an eBay account and made the mistake of using a familiar user name. After the user name was revealed in our Deep Web Scan, we turned our attention to the online websites that sell goods to consumers. We were able to piece this information to that of our client’s subject. A huge catalog of stolen auto parts were on display!

The internet has certainly helped employee fraud. With more avenues to sell stolen merchandise, it can be just the right kind of lure an employee needs to do the unthinkable.

Outdated POS systems, computer programs and data storage entry gaps can be additional areas of concern for many retailers. Being proactive is always your best approach to take away the temptation. Smaller businesses may not have the money for a loss prevention department. That is where a Private Investigator can be a valuable asset to your business, specifically one who deals in computer forensics.

Employees’ Rights & Social Media

Employees and social media have been a sore spot for employers over the years. Back in the early years of social media, many employers were concerned about the amount of time employees spent in social media during an average work day. Their concerns centered around productivity, rather than what the employees were posting about.

Fast forward to 2020, and we have an entirely new set of problems. During the COVID-19 pandemic, essential worker’s were posting all over social media about their work conditions and at that time lack of PPE. Everyone knows that if you want to get your concerns noticed, turn to social media. It has become one of the most effective ways in which to communicate today on a large scale. If you are lucky, you will be picked up by the news media and your story will become national news.

Social Media and The Whistle Blower

Erin Marie Olszewski is a Nurse-turned-investigative journalist, who has spent the last few months on the frontlines of the coronavirus pandemic, on the inside in two radically different settings. Two hospitals. One private, the other public. One in Florida, the other in New York.

As you can imagine, if you know her story, she has been scrutinized in the media. Some applaud her courage while others try to rip apart her story. So we wondered, who is Erin Olszewski and what does her social media story look like?

We conducted a deep web scan on Erin. Surprisingly, some of her prior “life” was still up for anyone to discover. The deep web scan revealed, as they many times they do, a story of who Erin is and what she has been involved with leading up to her fame.

You can view her entire deep web scan here. (Erin Olszewski) Taking a look at an employee’s online, publicly available, social media content, provides a story board of the person’s life to date. It can reveal a lot about a person, good and bad. In Erin’s case, one is left with the impression that she can be a bit of a rebel rouser. It also shows however, that she is also someone who stands up for what she believes in and isn’t afraid of the consequences.

Can an Employee Get Fired?

This is the new million dollar question. The short answer is, it depends. We did a little research and found the following as a place to start.

  • Some states and localities may have different laws or additional laws.
  • Federal Laws: First Amendment: Free Speech. Doesn’t state that employees or individuals can say whatever they want wherever they want without consequence.
  • According to the National Labor Relations Act: An employee’s comments on social media are generally not protected if they are mere gripes not made in relation to group activity among employees.

NLRA Board Decisions

In the fall of 2012, the Board began to issue decisions in cases involving discipline for social media postings. Board decisions are significant because they establish precedent in novel cases such as these.

*In the first such decision, issued on September 28, 2012, the Board found that the firing of a BMW salesman for photos and comments posted to his Facebook page did not violate federal labor law. The question came down to whether the salesman was fired exclusively for posting photos of an embarrassing accident at an adjacent Land Rover dealership, which did not involve fellow employees, or for posting mocking comments and photos with co-workers about serving hot dogs at a luxury BMW car event. Both sets of photos were posted to Facebook on the same day; a week later, the salesman was fired. The Board agreed with the Administrative Law Judge that the salesman was fired solely for the photos he posted of a Land Rover incident, which was not concerted activity and so was not protected.

*National Labor Relations Act’s website.

In the end, companies of all sizes should have a written social media policy in place. As an added precaution, lawyers have advised social media to be added to any anti- harassment policy as well.

If you are lucky, you will go viral, get picked up by a news outlet, and your story will become national news. Just like what happened with Erin Marie Olszewski.