When we think of social media research, or social media listening, culture is not something that immediately comes to mind. It is only when we begin to dig deeper and identify what our search parameters are, that we begin to understand that cultural differences will play an important role. Recently, a client of ours asked […]
Social Media exploded this year. In July, the number of social media users reached 4.57 billion (which equates to half the population), as predicted by Hootsuite and We Are Social, with 346 million new users joining in the 12 months prior.Social Media continues to evolve and we are here to take a look at what is […]
Reddit is a growing platform and has become the go to online community for many people looking to voice opinions. And what better year to do that than 2020? In August, we published a post about Reddit and Riots. There, we reported that Reddit has grown its user base by 30%. The self-proclaimed front page […]
We get this question a lot. Can you tell me where this social media photo was taken? The short answer is probably not. Here’s why~ An easy way to explain this is to think of the chain of custody of a photo. How was the photo taken originally? Chances are, it was taken using a […]
Back in 2018, Mark Zuckerberg was focused on getting more people to engage on their platform. Facebook Groups became a very important tool to use to do just that. Facebook rolled out an algorithm known as “Facebook Zero,” and simply put, this is the reason why you most likely see Group content dominating your newsfeeds. […]